...David McRaney runs the excellent You Are No So Smart blog, but in earlier days, he sold leather coats that, while seemingly priced at around $1,000, he'd offer "on sale" for $400 and quickly move out the door. That's the anchoring effect—someone suggests a number, then gives you another number to consider, and you can't help but base your opinion of the second number on the first.
via lifehacker.com
Posted via email from Firesaw
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