By the time we’re adults, most of us have learned that mistakes are much better teachers than successes are. Mistakes engage our ingrained loss aversion. If you make the mistake of walking away from your camera bag on the sidewalk, if it’s stolen, you’ll feel the sting of losing your camera to a thief every time you set it down in public. Loss aversion is usually a stronger force in our mind than the drive to acquire. It means that, as far as our subconscious learning mind is concerned, we’ll work harder not to lose something we already have, than to work hard to get something we want, but don’t yet have.
An interesting read via Light Stalking
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