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Sunday, March 15, 2015

Apple’s HBO Now Deal Has Been in the Works for a Year

In the spring of 2014 — months before HBO would announce its plans to sell the pay-TV channel as a standalone subscription service — HBO CEO Richard Plepler had already reached out, via an intermediary, to Apple media boss Eddy Cue: Would Apple want to sell HBO’s service on the Web? Of course Apple would. […]

An interesting read via MacStories


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