WWDC will be upon us in a few hours, so I thought I'd share some predictions with regards to iCloud. Word has gone around that iCloud is the new iTunes. What does this mean exactly? Consider that through the years, iTunes has added to its catalog so many things other than music that it's really a misnomer at this point. So it does make sense that a re-branding is in order. But if that was the only reason, then it really doesn't seem like enough to justify the rumor. So there must be more. I think this more might be a loosening of the strictures on media purchases currently enforced by industry fiat. Currently, purchasing music, movies, TV and other studio content is really just purchasing one-time download rights. This is where the cloud metaphor comes in. Instead of a vending machine where you buy each item piecemeal, you get an access anywhere, anytime with your purchase. Think the app store, where buying means unlocking unlimited downloads to licensed devices as often as you need. Of course I think there's more to this iCloud than we know, perhaps ubiquitous backup, or music-locker features, but that sums up my thoughts on the iCloud is the new iTunes meme. Can't wait for tomorrow to be proven wrong (or right as the case may be). Regardless, I'll be waiting for the famous "one more thing..."
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