The micro-blogging site Twitter has been all the rage lately, fueled by the service’s increasing popularity with influential users and an influx of both content creators and regular followers. Recent developments in Twitter usage such as the race to 1 million followers between Ashton Kutcher and Oprah Winfrey and the breaking news of Michael Jackson’s death served to introduce the service to a wider audience than technology enthusiasts and early adopters.
As with other social media experiments, businesses are looking to profit from the Twitter explosion. The flurry of activity on the site and its continued growth is attracting companies eager to take advantage of twitter’s ability to spread the word and spread it quickly. The problem: how best to use twitter as part of a social business strategy?
To help businesses determine how best to use the site, today Twitter is launching “Twitter 101,” a special guide designed to introduce the service to and show corporate users how they can integrate it into their online efforts. From defining terms and demonstrating usage to case studies showing how businesses have already been using Twitter, the site serves as a useful resource for tapping the burgeoning power of its online community.
The beauty of the site is that though ostensibly aimed at corporate users, it’s also a good primer for anyone new to Twitter. “Getting started,” “Learn the lingo,” and “Best practices” all contain tips and tricks that everyone can use to learn more about, and have fun using, Twitter.
Siegler, MG. “Twitter Launches ‘Twitter 101’, Step One of The Business Plan.” TechCrunch. July 23, 2009 <http://www.techcrunch.com/2009/07/23/the-launch-of-twitter-101-step-one-of-the-business-plan-is-imminent>
Twitter and Sarah Milstein. Twitter 101: A Special Guide. Twitter, Inc. <http://twitter.com/twitter101>
No comments:
Post a Comment