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Saturday, January 10, 2015

How LEGO Became the Apple of Toys


With LEGO’s ongoing popularity and the Pixar-like success of The Lego Movie, it’s tricky to imagine the company on the verge of bankruptcy – which it was in 2003. In a fascinating and entertaining read, Fast Company documents the…


The post How LEGO Became the Apple of Toys appeared first on Highsnobiety.


An interesting read via Highsnobiety


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