OkCupid co-founder Christian Rudder advocates it in his new book Dataclysm: [On OkCupid] the copy-and-paste [message-sending] strategy underperforms from-scratch-messaging by about 25 percent, but in terms of effort-in to results-out it always wins: measuring by replies received per unit effort, it’s many times more efficient to just send everyone roughly the same thing than to […]
An interesting read via The Dish
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