10:48AM - That’s Steve, by the way. “”Well, we’ve got a lot of free apps — we like that, users like that, but these developers have to find a way to make some money, and we’d like to help them.”
10:47AM - “Our seventh tent-pole: iAd. It’s mobile advertising. So, what’s this about?”
10:47AM - “We wanted to make this even better — we’ve added a social gaming network. We do automatic matchmaking, we’ll find others with a similar ability and match them against you. You can see how you’re progressing in a game with achievements.” Wow, so Apple just totally knocked off Xbox Live (and PSN) in the iPhone.
10:46AM - “Gaming is extremely popular on the iPhone and iPod touch. In fact, we have over 50k titles… let’s look at the competition. If you look at dedicated gaming devices like the PSP and DS, this just blows them out of the water.”
10:45AM - “That is our fifth tent-pole!” Applause. “Our sixth is Game Center. This is a dev preview in iPhone OS 4.”
10:45AM - Mobile device management, helps manage deployment. Gets some applause, but I’m not entirely sure why! “Next: wireless app distribution. With iPhone OS 4, a company can wirelessly distribute an application anywhere in the world with their own servers. Next, as Steve mentioned, we’re adding support for multiple Exchange accounts on the same phone. We’ve also added support for SSL VPN.”
10:44AM - Scott’s up: “Our fifth tent-pole is some great features for the enterprise. Already over 80% of Fortune 100 companies are using the iPhone. First: better email encryption. We’re making APIs available to allow developers to encrypt all the data INSIDE their app, too.”
10:43AM - “Buy your books once and read them anywhere. We’re wirelessly syncing pages and bookmarks automatically. And just like on the iPad, we’re supplying a free book: Winnie the Pooh. You know, we labored over that choice, which to include!”
Posted via web from Firesaw
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