From 2004 to 2007, the artists Ted Purves and Susanne Cockrell ran a store in their Oakland, California, neighborhood that sold nothing. Instead, the Reading Room was filled with loaner books about the area’s rich history, and—because that rich history included the planting of abundant orchards—it was also a place people could stop by to get some fruit, gratis. Before long, it was a bona fide local clubhouse. Purves gives advice for those who’d like to do the same.
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